Spotify “Sponsored Songs” let labels pay for plays

Tech 19-6-2017 TechCrunch 12
 A mysterious “Sponsored Content” opt-out setting recently appeared in Spotify, and now the streaming giant has confirmed to TechCrunch what it’s about. Spotify is now testing a new “Sponsored Song” ad unit that a company spokesperson tells us is “a product test for labels to promote singles on the free tier.” Instead of appearing as obvious ad banners… Read More

Read The Rest at TechCrunch- (opens a new tab)